http://www.repository.rmutt.ac.th/xmlui/handle/123456789/579 2026-04-13T07:13:29Z http://www.repository.rmutt.ac.th/xmlui/handle/123456789/4694 Title: Relationship between ESG Disclosure Scores and Firm Performance: Moderating Roles of CEO Power, Institutional Ownership and Board Characteristics Authors: Sansanee, Meeprom Abstract: The objectives of this research were to examine: 1) the relationship between the environmental, social and governance (ESG) disclosure scores and firm market-based performance and 2) the moderating roles of CEO power, institutional ownership, and board characteristics on the relationship between ESG disclosure scores and firm marketbased performance. The samples used in this study consisted of 165 companies listed on the Thailand Sustainability Investment (THSI) index in 2022, of which 85 companies were in the sensitive industry group and 80 companies were in the non-sensitive industry group. ESG disclosure scores were collected from the London Stock Exchange Group (LSEG, formerly Refinitiv), whereas other data were collected from the annual reports, financial reporting, and the SET Market Analysis and Reporting Tool (SETSMART) database. Statistical methods used to analyze the data included multiple linear regression and Hayes’s regression-based analysis. The research results revealed the following findings. First, environmental pillar score positively affected firm performance, while ESG combined, social pillar and governance pillar scores did not affect firm performance. Second, non-CEO duality positively moderated the effect of ESG combined, environmental pillar and social pillar scores on firm performance; institutional ownership moderated the effect of environmental pillar and social pillar scores on firm performance; and board size moderated the effect of ESG combined and governance pillar scores on firm performance. 2024-01-01T00:00:00Z http://www.repository.rmutt.ac.th/xmlui/handle/123456789/4691 Title: Effects of Perceived Service Quality in Transmitting Homestay Determinations to Customer Behavior Intention in Hunan Province under Moderating Role of Personality Traits Authors: Tianshu, Fu Abstract: The objectives of this study were to investigate: 1) the mediating effect of perceived service quality on homestay decisions and behavioral intention in the digital era, moderated by personality traits, 2) the effect of homestay determinations on behavioral intention, 3) the effect on perceived service quality and 4) the effect of perceived service quality on behavioral intention, moderated by personality traits. This study employed mixed methodologies, combining qualitative research through in-depth interviews with 18 experts and 40 non-experts, and quantitative research via surveys with 624 consumers of 30 homestay accommodation providers in Hunan province, China. Analytic induction was used for qualitative analysis, while Partial Least Squares-Structural Equation Modeling (PLS-SEM) and Model 59 of the PROCESS Macro facilitated hypothesis testing. The study results of hypothesis testing. The study results of hypothesis testing revealed that perceived service quality mediated the relationship between homestay determinations and consumer behavioral intention. Homestay determinations positively affected both behavioral intention and perceived service quality, with personality traits moderating these relationships. All 24 hypotheses were significant at the .001 level. 2024-01-01T00:00:00Z http://www.repository.rmutt.ac.th/xmlui/handle/123456789/4637 Title: The Association between Social Media Marketing and Consumers’ Green Products Purchasing Intention in China Authors: Liu, Bingling Abstract: This study focuses on the impact of social media marketing on consumers’ green purchasing behavior in China, and attempts to explain whether and how social media marketing affects consumers’ green purchasing behavior in China. In the impact of social media marketing on consumers' purchase of green products, this paper contends that brand equity and brand image play the mediating roles, while product knowledge plays a moderating effect between social media marketing and consumers' purchasing intention of green products. This article adopts quantitative analysis methods to test the research hypotheses proposed in this article. This study collected 500 first- hand data in the form of a survey questionnaire then processed and analyzed the data using PROCESS and SPSS statistical software. Results showed that social media marketing has a direct effect on purchasing intention of green products, brand equity mediates social media marketing and purchasing intention of green products, moderated by product knowledge, brand image mediates social media marketing and purchasing intention of green products, moderated by product knowledge. The article introduces the impact and processes of SRHRM. Theoretical implications highlight the novel examination of the relationship between social media marketing, brand image, and consumers’ intentions to purchase environmentally friendly products. 2023-01-01T00:00:00Z http://www.repository.rmutt.ac.th/xmlui/handle/123456789/4636 Title: The Influence of Socially Responsible Human Resource Management on Employee Performance in Chinese Pharmaceutical Manufacturing Enterprises Authors: Liu, Nianzi Abstract: This study aims to investigate both the direct influence of socially responsible human resource management on employee performance and its indirect influence through prosocial identity, prosocial self-efficacy, and empathy within Chinese pharmaceutical manufacturing enterprises. Additionally, this study adopts a mixed-methods research design. In the qualitative part, face-to-face interviews serve as the primary method for data collection. In the quantitative part, a non-experimental quantitative approach, specifically employing survey research methods, is utilized. This study employs SPSS and AMOS softwares to conduct structural equation models and hierarchical regression models to validate the research hypotheses. The study found that socially responsible human resource management not only has a direct positive promoting effect on employee performance but also indirectly affects employee performance through prosocial identity, prosocial self-efficacy and empathy. The results of qualitative research align with those of quantitative research. 2023-01-01T00:00:00Z