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Browsing "คณะบริหารธุรกิจ (Faculty of Business Administration)" by Issue Date

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Issue Date	Title	Author(s)
*2009*	Marketing Strategies of Thai Spa Operators in Bangkok Metropolitan	Pimpa Hirankitti; Panisa Mechinda; Suwimol Manjing
*2009*	The Impact of Perceived Value on Spa Loyalty and its Moderating effect of Destination Equity	Anuwichanont, Jirawat; Mechinda, Panisa
*2009*	An Examination of Tourist’s Attitudinal and Behavioral Loyalty: Comparison between Domestic and International Tourists	Mechinda, Panisa; Serirat, Siriwan; Gulid, Nak
*2009*	Determinants of customer-oriented behavior in a health care context	Patterson Paul G.; Lanjananda, Panisa
*2010*	Perceived Value toward the World Heritage and the Moderating Effect of Destination Familiarity	Jirawat Anuwichanont; Panisa Mechinda
*2010*	The Relative Impact Of Competitiveness Factors and Destination Equity On Tourist’s Loyalty In Koh Chang, Thailand	Mechinda, Panisa; Serirat, Sirivan; Popijit, Nongluck; Lertwannawit, Aurathai
*2010*	An Examination of Tourists’ Loyalty towards Medical Tourism in Pattaya, Thailand	Mechinda, Panisa; Serirat, Sirivan; Anuwichanont, Jirawat; Gulid, Nak
*2011*	The Relationship Between IT Investment and Firm Performance with The Context of The “Sufficiency Economy” Philosophy	Natnarong Jaturat
*2011*	Strategic Economic Assessment Of The Tourism Promotion Program In The Eastern Region Of Thailand	Nichakorn Tantivanichanon
*2011*	The Impact of Service Climate and Service Provider Personality on Employees’ Customer-oriented Behavior in a high-Contact Setting	Mechinda, Panisa; Patterson, Paul G.
*2012*	Key factors influencing capital structure decision and capital structure dynamics evidence from listed companies in set	Supa Tongkong
*2012*	The Determinants Of Sticky Cost Behavior On Political Costs, Agency Costs, And Corporate Governance Perspectives	Nuchjaree Pichetkun
*2012*	The impact of transformational and transactional leadership and subordinates'job satisfaction, organizational commitment on team effectiveness	Natepanna Yavirach
*2013*	The Effects of Job Characteristics and Job Satisfaction on Job Performance in the Restaurant Industry	Apisit Tungkiatsilp
*2013*	The Effect of Corporate Brand Personality on Customer-Contact Employee’s Prosocial Behavior and the Mediating Effect of Brand Identification in Japanese Automotive Service Sector	Sarakul Sukortprommee
*2013*	The relationship between market orientation and business performance through innovation in auto parts and accessories	Sudaporn Kuntonbutr
*2013*	Impact of Country of Origin Dimensions on Purchase Intention of Eco Car	Wasana Sinrungtam
*2013*	The Relationships among Perceived Employer Branding, Employee Engagement, and Discretionary Effort in the Petroleum Industry	Piyachat Burawat
*2013*	Corporate governance and prediction of financial failure of companies listed on the stock exchange of Thailand	Sirirat Poungsangsuk
*2013*	The Relationship between Human Resources Practices, Satisfaction Factor and Organization Commitment in Autonomous Universities	Madaoh Sulong

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