The creation of content for infographic videos on tiktok to promote products of pak tho organic community enterprise

Abstract

Organic agricultural community enterprise groups in Thailand that produce chemical-free vegetables, fruits, and food products often struggle to publicize their products to consumers. Therefore, developing media to promote and publicize such products is crucial. The objectives of this study on the development of infographic video media are to: 1) create content for infographic video media to publicize the products of Pak Tho organic community enterprise, and 2) evaluate satisfaction with the created infographic video. The research instrument used was a questionnaire to collect data from a sample group using the accidental sampling method and asking for their voluntary consent to answer the questionnaire. The sample group consisted of 30 participants. Data analysis was employed to calculate the mean and standard deviation of the statistics. The results are: 1) the perception of the information about the products of Pak Tho organic community enterprise, which was disseminated through an infographic video, was at a high level, with an average score (𝑥̅= 4.1, SD = 0.31). 2) The sample group showed high satisfaction with the infographic video, with a mean of 3.9 and a standard deviation of 0.3 (𝑥̅ = 3.9, SD = 0.3). The research concluded that the designed and created infographic video played a significant role in publicizing and promoting the Pak Tho organic community enterprise products, making them well-known.